{"id":29424,"date":"2021-01-28T18:34:09","date_gmt":"2021-01-28T17:34:09","guid":{"rendered":"https:\/\/www.afrosmartshop.com\/about\/"},"modified":"2025-08-24T16:29:34","modified_gmt":"2025-08-24T14:29:34","slug":"about","status":"publish","type":"page","link":"https:\/\/www.afrosmartshop.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n\n  <div class=\"banner has-hover a-propos-de-nous-banner-main\" id=\"banner-655802992\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"350\" src=\"https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2021\/01\/12-1-large.png\" class=\"bg attachment-large size-large\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1283968925\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-1-hover\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><strong>ABOUT<\/strong><\/h3>\n<h5>Keep Commerce Human<\/h5>\n<p>Afrosmartshop is the global marketplace for products made in Africa. It is home for organic, natural and unique handcrafted pieces straight from the African trade or&nbsp; artisans to Europe.<\/p>\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1283968925 {\n  width: 60%;\n}\n#text-box-1283968925 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1283968925 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-655802992 {\n  padding-top: 340px;\n  background-color: rgba(237, 237, 237, 0.98);\n}\n#banner-655802992 .banner-bg img {\n  object-position: 40% 52%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_1874422123\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1987898164\">\n\n\n\t<div id=\"col-1971736062\" class=\"col small-12 large-12\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h3>How Afrosmartshop works<\/h3>\n<p>Our African Marketplace is a community of real people from different countries and ethnicities connecting through African goods. The platform empowers sellers to do what they love and helps buyers find what they love or want to discover.<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1874422123 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark has-parallax\" id=\"section_1826291004\">\n\t\t<div class=\"section-bg fill\" data-parallax-container=\".section\" data-parallax-background data-parallax=\"-4\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle align-center\"  id=\"row-1931442186\">\n\n\n\t<div id=\"col-382446388\" class=\"col medium-4 small-10 large-4\"  data-animate=\"fadeInDown\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p>We help our community of sellers and businesses in Africa to translate their efforts into successful businesses abroad. Our platform connects you and your products to millions of buyers looking for an alternative &#8211; something different and exotic.<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1633652797\" class=\"col medium-4 small-10 large-4\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p>At a time of increasing automation and business growth in Africa, our mission is to connect great products from Africa to the world at the heart of e-commerce. That&#8217;s why we created a place where people outside of Africa can access African creativity without having to travel and look for products from their home country.<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1281224154\" class=\"col medium-4 small-10 large-4\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p>As a company, we strive to lead by our guiding principles and to spread ideas about sustainability and responsibility, the impact of which can extend far beyond our own business.<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1826291004 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n#section_1826291004 .section-bg-overlay {\n  background-color: rgb(35, 47, 62);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1385158155\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle align-center\"  id=\"row-1391349167\">\n\n\n\t<div id=\"col-627541861\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h2>Sell extraordinarily<\/h2>\n<p>With low fees, powerful tools, and support and education, we help creative entrepreneurs start, manage, and scale their businesses. Want to become an Afrosmartshop seller? All it takes is 0 cents to get started.<\/p>\n\n<a class=\"button primary is-outline lowercase\" style=\"border-radius:10px;\">\n\t\t<span>Become a seller<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1781371311\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_498681752\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"260\" src=\"https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2021\/01\/13.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2021\/01\/13.jpg 392w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2021\/01\/13-64x42.jpg 64w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_498681752 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-middle align-center\"  id=\"row-966237244\">\n\n\n\t<div id=\"col-406056536\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1480467539\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-large.jpg\" class=\"attachment-large size-large\" alt=\"Jengue Afro doll Orange princess\" srcset=\"https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc.jpg 600w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-small.jpg 300w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-60x60.jpg 60w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-110x110.jpg 110w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-510x510.jpg 510w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-100x100.jpg 100w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-32x32.jpg 32w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-64x64.jpg 64w, https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2020\/11\/Jengue_Afro_Puppe_Orange_Princess-blanc-20x20.jpg 20w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1480467539 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1238226528\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h2>Buy extraordinary<\/h2>\n<p>From the specific to the unexpected (or custom-made), our search tools help buyers explore all the special one-of-a-kind items offered by Afrosmartshop sellers. Our recommended Picks curate exciting trends and ideas discovered in the marketplace by our own team.<\/p>\n\n<a class=\"button primary is-outline lowercase\" style=\"border-radius:10px;\">\n\t\t<span>Start shopping<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1385158155 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark has-parallax\" id=\"section_1659060187\">\n\t\t<div class=\"section-bg fill\" data-parallax-container=\".section\" data-parallax-background data-parallax=\"-5\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1064\" src=\"https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2021\/01\/15.png\" class=\"bg attachment- size-\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-538879330\">\n\n\n\t<div id=\"col-429718822\" class=\"col small-12 large-12\"  data-animate=\"bounceInDown\">\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h2>Shop securely<\/h2>\n<p>We provide the technology behind the Afrosmartshop marketplace, helping buyers and sellers connect and exchange on Afrosmartshop. Keeping those connections safe, fun and secure is our priority, and we\u2019re always here to help.<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1659060187 {\n  padding-top: 140px;\n  padding-bottom: 140px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-29424","page","type-page","status-publish","hentry"],"pure_taxonomies":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About &#8211; Afrosmartshop.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.afrosmartshop.com\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.afrosmartshop.com\/en\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Afrosmartshop.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Afrosmartshop\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-24T14:29:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.afrosmartshop.com\/wp-content\/uploads\/2026\/06\/hero-woman-products.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1619\" \/>\n\t<meta property=\"og:image:height\" content=\"971\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.afrosmartshop.com\\\/en\\\/about\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.afrosmartshop.com\\\/en\\\/about\\\/\"},\"author\":{\"name\":\"Afrosmartshop\",\"@id\":\"https:\\\/\\\/www.afrosmartshop.com\\\/en\\\/#\\\/schema\\\/person\\\/70fa0e371d9e60627c3057fab8976621\"},\"headline\":\"About\",\"datePublished\":\"2021-01-28T17:34:09+00:00\",\"dateModified\":\"2025-08-24T14:29:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.afrosmartshop.com\\\/en\\\/about\\\/\"},\"wordCount\":494,\"publisher\":{\"@id\":\"https:\\\/\\\/www.afrosmartshop.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.afrosmartshop.com\\\/en\\\/about\\\/\",\"url\":\"https:\\\/\\\/www.afrosmartshop.com\\\/en\\\/about\\\/\",\"name\":\"About &#8211; 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