How Afrosmartshop works

Our African Marketplace is a community of real people from different countries and ethnicities connecting through African goods. The platform empowers sellers to do what they love and helps buyers find what they love or want to discover.

We help our community of sellers and businesses in Africa to translate their efforts into successful businesses abroad. Our platform connects you and your products to millions of buyers looking for an alternative – something different and exotic.

At a time of increasing automation and business growth in Africa, our mission is to connect great products from Africa to the world at the heart of e-commerce. That’s why we created a place where people outside of Africa can access African creativity without having to travel and look for products from their home country.

As a company, we strive to lead by our guiding principles and to spread ideas about sustainability and responsibility, the impact of which can extend far beyond our own business.

Sell extraordinarily

With low fees, powerful tools, and support and education, we help creative entrepreneurs start, manage, and scale their businesses. Want to become an Afrosmartshop seller? All it takes is 0 cents to get started.

Become a seller
Jengue Afro doll Orange princess

Buy extraordinary

From the specific to the unexpected (or custom-made), our search tools help buyers explore all the special one-of-a-kind items offered by Afrosmartshop sellers. Our recommended Picks curate exciting trends and ideas discovered in the marketplace by our own team.

Start shopping

Shop securely

We provide the technology behind the Afrosmartshop marketplace, helping buyers and sellers connect and exchange on Afrosmartshop. Keeping those connections safe, fun and secure is our priority, and we’re always here to help.