Cookies und ähnliche Technologien

We think it’s important that you understand how cookies and similar technologies are used by Afrosmartshop and its partners. These technologies help make Afrosmartshop function properly, allow us to understand how you use the Services and serve a number of purposes (not just for advertising) which you can learn about in this policy.

In this policy, we refer to as the “Website” and Afrosmartshop mobile applications as the “Apps”. The Website, Apps, Pattern by Afrosmartshop and our other Services are collectively referred to as the “Services”. We refer to cookies and similar technologies collectively as “Cookie Technologies”.


Cookies are small data files that are sent to your web browser from a server. They are stored in your browser cache and allow a website or third party to recognize your browser. There are three main types of cookies:

  • Session cookies are specific to a particular visit. They remember information as you browse different pages, so you don’t have to re-enter information every time you switch pages or try to checkout. Session cookies expire and are automatically deleted after a short time when you leave the website or close your web browser.
  • Persistent cookies remember certain information about your preferences for viewing the website and allow Afrosmartshop to recognize you each time you visit the website again. Persistent cookies are stored in your browser cache or on your mobile device until you decide to delete them. Otherwise, they usually delete themselves when their validity period has expired.
  • Third party cookies are set by someone other than Afrosmartshop and may record browsing activity across multiple websites and multiple sessions. These are usually a type of persistent cookie that are stored until you delete them or the validity period specified for the third-party cookie in question has expired.

Cookies store data about your usage but are useful because they help us to make Afrosmartshop work properly and customize your browsing experience. You can manage your browser settings on your desktop or mobile device to accept or decline cookies and how third-party cookies are handled (see Managing Your Preferences for Cookie Technologies below).

See our Cookies and Similar Technologies Disclosure for a description of Afrosmartshop’s main first-party cookies.

Other Technologies

Besides cookies, there are other similar technologies used by Afrosmartshop and elsewhere on the web and mobile ecosystems.

  • Web beacons: These are tiny graphic files (also known as “transparent GIFs” or “web beacons”) with a unique identifier that are used to help understand browsing activity. Unlike cookies, which are stored on the user’s computer hard drive, web beacons are embedded invisibly on web pages when you open a page.
  • Social Media Widgets: These are buttons or icons provided by third-party social media providers. They allow you to interact with those social media services when you visit a webpage or screen in a mobile app. These social media widgets may collect Browsing Data which may be forwarded to the third party that provided the widget and which is under the control of that third party.
  • UTM parameters: These are strings in a URL (the “Uniform Resource Locator”, which is typically the HTTP or HTTPS address that is entered to go to a website). They may appear when a user navigates from one webpage or site to another. The character string can embody information about the browsing process, for example which advertisement, which page or which publisher sent the user to the target website.
  • Application SDKs: These are third-party software development kits (“SDKs”) for mobile applications that are embedded within the Apps (and are used in many Mobile Apps). These app SDKs enable the collection of information about the app itself, about activity in the app, and about the device on which the app is running.
  • Local storage objects: These are sets of data that a website or app can store in your browser. They can be used to retain preferences, maintain a usage history, or even maintain an app’s status or settings.
  • Identifiers for the Internet of Things: Like mobile devices, internet-connected devices such as voice-controlled assistants or smart TVs can send identifiers and other data. This is analogous to web browsers or mobile SDKs.

Afrosmartshop uses cookie technologies to recognize your login status on Afrosmartshop, to understand what purchases members and visitors are interested in, to ensure that Afrosmartshop’s websites work for you and to help improve your browsing Personalize your experience and use of the Site, Services and Apps. In general, Afrosmartshop uses cookie technologies for the following purposes.

Security and authentication (required)

Some functionality of cookies and similar technologies are strictly necessary to ensure that Afrosmartshop works properly for visitors and members, e.g. B. to ensure the security and integrity of the website, to authenticate and log in to Afrosmartshop (this includes remembering permissions and consents that you have given) and to ensure that transactions can be completed in a secure manner.

Account and user settings

Some technologies are designed to remember your account and preferences over time, such as B. to recognize your account or to stay logged in when you revisit Afrosmartshop, to retain options you have chosen for Afrosmartshop functions and the desired appearance of Afrosmartshop, including language and country preferences, as well as content based on your Customize how you use Afrosmartshop.

Social networks

Some technologies support your interaction with social networks that you are logged into while using the Services, such as sharing content with the social network, logging into the social network, and other features available to you on the social network use or that are permitted under the privacy policy of the social network. These technologies may be placed by and controlled by social networks and the choices you make on them.

Social networks may also work with Afrosmartshop or with you for analytics or marketing purposes, as explained below. You may be able to manage your privacy settings for those social networks and their tools and widgets through your account with that social network. For more information about specific social media tools and widgets, see our Cookies and Similar Technologies Disclosure.

Performance and Analytics

Some technologies may provide performance data that helps us understand how the Services work so that we can improve Afrosmartshop and the Services. This includes, for example, data on the functionality and speed of the website and apps to help us improve Afrosmartshop, data on how the services are used to help us improve your user experience on Afrosmartshop, and detecting and logging of Errors to help us improve the functionality of Afrosmartshop.

In addition, Afrosmartshop may use short-lived technologies, such as cookies and local storage objects, for website performance, experimentation, form information and interactions with the website, and may temporarily use short-term cookies for time-limited website events such as sales and promotions.< /p>

The website uses Google Analytics to understand how Afrosmartshop is used by its community. Some of the features listed below, such as retargeting, may combine data from Google Analytics with Afrosmartshop’s first-party data and third-party cookies (e.g. Google advertising cookies) to the extent permitted by Google’s and Afrosmartshop’s policies. For information on how to opt-out of Google Analytics advertising features, see Managing Your Preferences for Cookie Technologies at the end of this Policy. The website also uses “Facebook App Events” SDKs for analytics in the apps in a similar way unless you have opted out.

For more information on how Google Analytics works, see this guide from Google and Facebook App Events here.

Marketing Services
Afrosmartshop partners with other service providers, who may use various cookie technologies to enable us and them to learn more about the ads you see and click on when you visit Afrosmartshop, the Apps or connected websites , or to show you ads on and outside of Afrosmartshop. These technologies can e.g. include the following features:

  • Frequency Capping: This is used to limit the number of times the same ad is shown on a user’s browser or mobile device.
  • Attribution tracking: This feature estimates which advertising or marketing source brought someone to Afrosmartshop, or determines which marketing source is responsible for actions such as a visit or a purchase.
  • Remarketing and retargeting: Shows relevant ads to an audience based on previous buying and browsing patterns on Afrosmartshop.
  • Audience targeting: This involves targeting large audiences with ads based on their known or suspected demographics.
  • Cross-device tracking: Can detect actions across multiple devices or browsers.

Some third-party service providers may provide information such as demographics, cross-device information, or interest categories from a combination of sources that, while not personally identifying you, allows us to show you more relevant and useful advertising. In some cases, this data can also be used for performance analysis that has no marketing relevance.

These technologies allow a partner to recognize your computer, mobile device or network device (such as an IoT device such as a voice-controlled assistant or a smart TV) based on data such as a cookie, an IP address or a device identifier each time when you visit Afrosmartshop or other websites and mobile applications. However, they do not allow access to other personal data of Afrosmartshop. However, these technologies may allow us or a third party to recognize you over time, either on one device or across devices. These third parties are required to comply with applicable laws, self-regulatory programs and Afrosmartshop’s privacy policy (where applicable). Afrosmartshop has no control over these third parties, each with their own privacy policies and practices. Afrosmartshop adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.

For audience targeting, Afrosmartshop may share hash IDs representing an email address or name with partners Google and/or Facebook so that they can provide Afrosmartshop with audiences interested in certain types of products and services are interested. Google and/or Facebook only provide this information and can only identify you based on their separate policies and agreements with their users. For more information, see Afrosmartshop’s “Cookies and Similar Technologies Disclosures”.

For a description of the third-party cookie technologies used by Afrosmartshop, along with their respective privacy policies and options for controlling your privacy on those platforms, see our Cookies and Similar Technologies Disclosures.

The Apps may contain third-party application software development kits (“SDKs”) that expose mobile performance and analytics data, error reporting capabilities, and application programming interfaces (APIs) to third parties that help provide the Services and the Social Media -Support functionality and marketing and advertising purposes.

For a description of the main third-party SDKs used by Afrosmartshop, along with their respective privacy policies and options for controlling your privacy on those platforms, see our Cookies and Similar Technologies Disclosures.

Certain cookie technologies are used to make the website work for its intended purpose. They are provided on the basis of a contractual necessity based on your agreement with Afrosmartshop to provide the services you have requested. This includes the features strictly required for the service listed above.

By using our Services, after having been informed of our use of Cookie Technologies in the manner described in this Policy and, in applicable jurisdictions, by notice and clear confirmation of your consent, you consent to a consent to such use. For more information, see our privacy policy.

You have the ability to control the use of certain cookie technologies. You have the option to disable cookies and similar technologies (“opt-out”). This can be done via the “Privacy Preferences” link found at the bottom of most pages on the Afrosmartshop website, or via the GDPR Preferences link for users in the European Union and EEA. You can also manage your Afrosmartshop marketing preferences in your account settings. As previously mentioned, you can find information about third-party privacy policies and opt-out practices in our Cookies and Similar Technologies Disclosures.

Opt-in and opt-out for browsers

If you access Afrosmartshop via a browser, you can change your web browser settings according to your cookie preferences. Every browser is a little different, but typically these settings can be found in the Options or Preferences menu. The following links provide information on cookie settings for browsers supported by Afrosmartshop:

  • Microsoft Edge
  • Internet Explorer
  • Firefox
  • Chrome
  • Safari

Opt-out from third-party networks

If you do not want this information to be used to serve you interest-based advertising, you can also opt-out of receiving interest-based advertising in TrustE/TrustArc’s ad settings (or if you are located in the European Union, click here ). Please note that this does not mean that you will no longer see ads. You will continue to receive general advertising. If you reject or block all cookies in your browser settings, you will not be able to use Afrosmartshop’s services as some cookies are necessary for the website to function properly.

You can find out more about managing your online advertising preferences, particularly for many third-party advertising networks, in the policies provided by the Digital Advertising Alliance at or the Network Advertising Initiative at https:// resources provided at

Opt out for Google Analytics

You may opt out of Google Analytics advertising features through Google’s advertising settings, mobile app advertising settings, or other available means (e.g., the NAI’s consumer opt-out option above). Google also provides a browser add-on to disable Google Analytics.

Third Party Tools

Several third parties provide plug-ins and apps that can help you get information about, restrict, or block third-party cookies, web beacons, and some Java-based technologies. Afrosmartshop cannot guarantee the effectiveness of certain third-party products, but Ghostery and AdBlock Plus are popular products that enable these privacy improvements.

Both Google and Facebook provide tools to control the use of advertising on their respective platforms, including advertising on and with Afrosmartshop. For more information, see your account settings on each platform, including the Google Privacy Center and Facebook Ads settings.

Opt-out for mobile and third-party devices

If you access Afrosmartshop through the apps, you can also control interest-based advertising on an iOS or Android device – on iOS by turning on the “Limit Ad Tracking” option in the Settings app, and on Android-based devices via the advertising settings (usually in the Google Settings app). This doesn’t prevent you from continuing to see ads, but it does limit the use of device ad IDs to personalize ads based on your interests.

For third-party IoT devices such as voice-controlled assistants or smart TVs, contact the manufacturer and/or service provider to learn the opt-out mechanism for their respective devices and services.

Last updated on January 1st, 2021